AI-powered growth through innovation

Growth through innovation, now powered by AI

Innovation is connecting dots others miss. Consulting, client, student and now AI teams bring more and better dots. Our judgment turns them into growth. Since 2007: 1,000+ companies grown in 30+ countries.

Recognized by Forbes as one of America's Best Management Consulting Firms in the Innovation and Strategic Growth Space

How we work

Three stages that turn ideas into lasting growth

Through consulting and programs, we help organizations get started, deliver results and build lasting capability. Growth keeps coming after we leave.

1 · Jump Start

Get started

Build excitement, clarity and alignment to start the innovation journey.

2 · Breakthrough Results

Deliver new growth

Develop bigger, better and bolder concepts, and drive them faster and cheaper to implementation.

3 · Capability Building

Make it last

Build strong capabilities around Innovation Strategy, Capacity and Discipline.

Where it delivers

AI-powered innovation, from one company to a whole economy

For leadership teams · AI-powered innovation strategy

Reach strategic certainty, faster

Innovation 5.0, built with Monitor Group co-founder Mark Fuller, runs proven strategy methods at AI scale. AI harvests signals, simulates futures and attacks every concept before you invest.

  • OCP Nutricrops · strategy built with the Innovation 5.0 approach
  • S&P Global Ratings · AI-powered growth concepts using our AKAIO platform
  • 1,500+ organizations' innovation systems assessed
For economies · Growth programs at national scale

Grow whole economies, at scale

We put an innovation system inside every participating company and take ideas through to purchase orders. We also certify the public institutions that support them.

  • Colombia · 900+ companies, 2,200+ alliances, US$200M+ in new purchase orders
  • 1,000+ small and mid-sized companies accelerated across Latin America and the U.S.
  • Dubai RTA · GIMI Level 1 to Level 4 in eight months

Next Innovation 5.0 for national programs. Emerging economies no longer need decades of R&D infrastructure to compete. Their companies can tap global signals, test ideas digitally and assemble world-class partners now.

Why IXL

The right logic, and the buy-in to act on it

Most growth strategies don't fail on the logic. They fail on the buy-in. IXL delivers both.

1 · Delivering the logic

Strategy you can defend in the boardroom

  • We scale proven logic with AI. Innovation 5.0 and AKAIO run the strategy methods of Arthur D. Little, Monitor Group and GIMI at AI scale. Other AI tools generate ideas; ours test them and build the portfolio.
  • We helped write the standard. We founded GIMI and were on the founding U.S. team behind the ISO 56000 standards.
  • We bring senior judgment, start to finish. Leaders from Arthur D. Little and Monitor Group, now joined by Mark Fuller and Bill Achtmeyer.
2 · Driving organizational buy-in

We build the buy-in most strategies lack

Buy-in is the hardest part of innovation. Every engagement builds it in four steps.

  1. ExciteMake the opportunity real with keynotes, live challenges and show-and-tells.
  2. EngagePut leaders and teams to work on their own growth challenges, not case studies.
  3. AlignAgree where to play through one language, the GIMI framework and cross-business teams.
  4. CommitFund the best concepts, own the results and keep the capability in-house.
US$2Bgrowth platform for Braskem, aligning six merged companies
1,000+companies accelerated; 900+ in Colombia with US$200M+ in new orders
18,000+GIMI professionals, so the capability stays after we leave
Impact

Results across 30+ countries

1,000+small and mid-sized companies accelerated through IXLerator and national 10X programs
250+companies, many in the Fortune 500, have sponsored Innovation Olympics challenges
120+universities whose students have competed in the Innovation Olympics
18,000+innovation professionals in the GIMI community, across 100+ countries
Featured work

What our clients achieved

All case studies →

Selected clients

Trusted by Fortune 500 leaders, governments and universities

Dr. Hitendra PatelFounder and CEO, IXL Center
In their words

What clients say

“IXL Center's motivating and practical speeches along with the actionable diagnostic helped us design a breakthrough innovation program for what's next.”
Dr. Peter TippettChief Innovation Officer, Verizon
“IXL Center's simple diverge-converge process, coaching and facilitation has enabled us to drive bigger and faster results across all of our businesses.”
Michael WarsawVP Global Innovation & Design, Johnson Controls
“IXL Center helped us embed innovation practices across the organization with real world skills and capabilities.”
Victor FernandezR&D Director, Natura
Global standards

Certified by GIMI, aligned with ISO 56001

IXL Center founded the Global Innovation Management Institute (GIMI) in 2009. In July 2026, GIMI became the first innovation certification body accredited to ISO/IEC 17024, the standard for certifying people. Our programs certify individuals and organizations against the same body of knowledge.

About GIMI

L1Associate · Certified Innovation Professional
L2Master · Certified Innovation Professional
L3Manager · Certified Chief Innovation Officer
L4Leader · Certified Chief Innovation Officer
Illustration: a person surrounded by a web of connected dots under the words Get More and Different DotsOur heritage, our future

Innovation is connecting the dots. We keep adding more and better ones.

Each generation of IXL teams has gone wider and deeper, and AI is the newest. The craft stays the same: connect, disconnect and reconnect the dots until new growth appears.

  1. Since the 1990s

    Consulting teams

    Senior strategists from Arthur D. Little and Monitor Group, and since 2007 IXL Center, finding growth for Fortune 500 leaders.

    Fortune 500 growth platforms such as Braskem's US$2B green biopolymers business

  2. Since 2007

    Client teams

    We teach clients to connect the dots themselves, through the Innovation Academy, IXLerator and GIMI certification.

    1,000+ companies with their own innovation systems; 18,000+ GIMI professionals

  3. Since 2009

    Student teams

    Graduate-student teams from around the world bring fresh eyes to sponsors' growth challenges in the Innovation Olympics.

    250+ sponsors, 120+ universities, 100+ ideas per challenge

  4. Since 2023

    AI teams

    AI scans trends, tests scenarios and pressure-tests concepts around the clock. Our people set direction and judge what matters.

    Innovation 5.0 with Mark Fuller; AKAIO in the Innovation Olympics and for S&P Global

Searchwider and deeper
WiderMore dots: weak signals from patents, pre-prints, startups, policy and other industries.
DeeperBetter dots: primary research, expert judgment and evidence.
Synthesisconnecting the dots
ConnectCluster dots into new growth territories.
DisconnectLet AI critics attack every concept.
ReconnectRebuild what survives into a fundable portfolio.
Strategic certaintythe Innovation 5.0 equation, by Hitendra Patel and Mark Fuller
Since 2007

Built on a legacy of consulting and education

IXL Center was founded by leaders from Arthur D. Little, Monitor Group and Hult International Business School to make innovation a discipline that any organization can learn.

2007IXL Center founded in Cambridge, MA
2009GIMI and the Innovation Olympics launched
2014IXLerator 10X program for small and mid-sized companies begins
2023GIMI merges with IAOIP
2026GIMI accredited to ISO/IEC 17024

Read our history →

Consulting

Strategy consulting for growth through innovation

Senior strategists from Arthur D. Little, Monitor Group and IXL Center, powered by AI. We help leadership teams decide where to grow, build the new businesses, and set up the innovation system to keep doing it.

What we do

Six ways we work with leadership teams

Hire us as consultants, run one of our programs, or combine both. Every engagement leaves your people able to repeat the work.

01

Set your growth strategy

Decide where to play, which platforms to build and which bets close the gap to your targets.

Example: OCP Nutricrops, the future of farming

02

Build new businesses

Take concepts from idea to customer: business cases, pilots, partners and launch, with your own teams alongside ours.

Example: Braskem green biopolymers, about US$2B

03

Enter new markets

Validate opportunities abroad, find partners and build a go-to-market plan, with Boston Innovation Gateway.

50+ companies from Colombia and Brazil

04

Put AI to workAI

Working AI agents in your workflows in 90 days. We redesign the work first, then build on our ConnectLoop platform with Sedin.

AI at IXL →

05

Design your innovation system

Governance, pipeline, metrics and roles, including post-merger integration and readiness for GIMI and ISO 56001 certification.

Example: Dubai RTA, Level 1 to Level 4 in eight months

06

Innovate in the public sector

Design and evaluation of national innovation programs and institutions, for ministries, development banks and agencies.

Examples: Colombia's MinCiencias, the World Bank in Peru

“Business innovation is the creation and capture of new value. Without capture it is an invention, not an innovation.”
IXL point of view
How we engage

From first conversation to lasting capability

  1. DiagnoseInnovation audit, interviews and an AI scan of your market, workflows and data.
  2. DesignStrategy, growth areas and the portfolio of bets, agreed with your leadership team.
  3. DeliverJoint teams build the business cases and take the first concepts to customers.
  4. EmbedGovernance, metrics, training and certification so the capability stays.
Selected consulting work

Results from our consulting engagements

For companies

AI-powered growth through innovation

Innovation 5.0 combines a wider, deeper search with AI-scale synthesis. It tests every concept and sizes the portfolio to your growth gap. Senior strategists who have done this for Fortune 500 leaders stay in charge of the judgment.

What we offer

Choose where to start

Work with us as strategy consultants, run one of our programs, or combine both.

Jump Start · 1 day to 4 weeks

Align leaders on innovation

Keynotes, executive workshops, a company innovation audit and an Innovation Potential Assessment of your people. You leave with a shared language and a roadmap.

Breakthrough Results · 8 to 16 weeks

Find and build new growth

Innovation Olympics teams, breakthrough growth projects with your own staff, team-based crowdsourcing and process improvement. You leave with funded business cases.

Capability Building · 3 to 12 months

Build a lasting innovation system

Build an Innovation Academy, a Leadership Program, GIMI-certified teams and an ISO 56001 system.

“Most organizations see culture as a barrier to innovation. We believe the opposite.”
IXL point of view
Capability Building

Four capabilities that make innovation repeatable

Our capability model, also the basis of GIMI organizational certification, asks four questions: Why, where and when do we innovate? Who and how? With what behaviors and metrics? And what results does it deliver?

Innovation StrategyWhy, where and when to innovate
Innovation CapacityPeople, processes and resources
Innovation DisciplineLeadership, behaviors and metrics
Innovation PerformanceThe growth it delivers
Innovation 5.0

Proven strategy logic, scaled by AI

Most AI tools generate ideas. Innovation 5.0 runs the strategy methods our leaders built at Arthur D. Little, Monitor Group and its Global Business Network, and GIMI, at a scale no team of people can match. It answers four questions: what future is coming, where to play, with what portfolio and with what capabilities. It runs on AKAIO, the AI platform IXL co-founded.

1Search

Harvest signals without limits

AI sweeps the periphery 24/7: academic pre-prints, cross-industry patents, startup funding, policy changes and competitor signals. You see the weak signals rivals ignore.

2Foresight

Saturate the scenarios

Global Business Network scenario logic, run across 1,000+ futures, finds the "persistent winners".

3Ideation

Cluster the Fields of Play

Arthur D. Little and IXL Fields of Play logic clusters unrelated signals into new territories configured for your company. Not a needle in a haystack: a new haystack.

4Experimentation

Pressure-test every concept

AI critics play the fickle customer, the ruthless competitor and the skeptical CFO. They attack each concept before a dollar goes to a pilot.

5Implementation

Find the missing dots

Our Mindset, Capacity and Bridge framework finds your capability gaps and the partners who can fill them.

6Leadership

Build a pipeline of certainty

A three-tier portfolio of Radical, Incremental and Just Do It projects, sized to close your growth gap.

Compare each step: before AI and with Innovation 5.0
How each step changes
StepBefore AIWith Innovation 5.0
Foresight20 experts in a room debating four static scenariosThousands of simulated futures, filtered for moves that win in most of them
IdeationSticky-note brainstormingClustering of cross-industry signals into uncontested territories
TestingSubjective voting and six-month pilotsAI stress-testing of pricing, differentiation and feasibility in minutes
ExecutionTwelve-month hiring cyclesGlobal partners matched to the capabilities you are missing
The leader's new role

From judge of ideas to architect of the system

Advantage no longer comes from one brilliant idea. It comes from the system that keeps producing better options. We help leaders design and run that system, not just approve what reaches them.

Case · OCP Nutricrops

The future of farming

AI analyzed thousands of agriculture trends, clustered them into concepts and pressure-tested each one. The result: a Radical, Incremental and Just Do It portfolio, plus a shortlist of digital-agronomy partners.

Read the Innovation 5.0 paper →
Why IXL

AI speed with senior judgment

  • Recognized by Forbes as one of America's Best Management Consulting Firms in the Innovation and Strategic Growth Space
  • Methods developed at Arthur D. Little, Monitor Group and IXL Center
  • Organizational buy-in built into every engagement: excite, engage, align and commit
  • Work with Fortune 500 leaders including 3M, IBM, Pfizer, P&G, Verizon and Johnson Controls
  • A global bench of partners in 30+ countries
  • Results measured in concepts, business cases and revenue
  • Training certified by GIMI, accredited to ISO/IEC 17024
  • One team from strategy to working technology and capital, with our partners Sedin Technologies, ConnectLoop and ROSC Capital
Example result

Braskem, Brazil

US$2 billion

We integrated six merged companies' innovation practices and built a green biopolymers platform worth about US$2B.

Results

Work with Fortune 500 and global companies

The same method, from Boston to Dubai to São Paulo.

Results

Growth platforms and innovation systems

For governments & multilaterals

Growth programs at national scale

Our model takes hundreds of companies from ideas to purchase orders. It also certifies the institutions behind them. In Colombia: 900+ companies and US$200M+ in new purchase orders.

What we offer

Six ways we help governments grow

Each one builds national capability, not just a single project.

National growth programs

Grow small and mid-sized companies 10X

A national program that sets up an innovation system in each company and takes ideas through to purchase orders. In Colombia, 900+ companies in 14 departments built innovation systems with the Ministry of Science. They formed 2,200+ alliances and won US$200M+ in new orders.

Public-sector excellence

Certify agencies with GIMI and ISO 56001

Assessments, roadmaps and certification for public agencies. Dubai's Roads & Transport Authority moved from GIMI Level 1 to Level 4 in eight months.

Research & innovation systems

Evaluate and strengthen public institutes

With the World Bank and CONCYTEC, we are building one ISO 56001 standard for 13 Peruvian research institutes.

Regional ecosystems

Design innovation districts and centers

Feasibility, strategy, business model and governance for innovation districts, as in Valle del Cauca and Atlántico in Colombia.

Explore →
Better public services

Redesign public services for breakthrough results

Journey mapping, hackathons and certification for service teams. We helped four Qatar ministries audit about 20 citizen services.

Public-sector AIAI

Adopt AI across agencies and programs

AI readiness and adoption for public agencies and national programs, from a signed use-case plan to agents in daily service.

AI at IXL →
Your path

From first diagnosis to a certified national system

  1. 1 · StartAssess agencies and institutes →Innovation Audit against GIMI and ISO 56001, with a roadmap.
  2. 2 · GrowRun a national growth program →IXLerator 10X takes hundreds of companies from ideas to purchase orders.
  3. 3 · Make it lastCertify the institutions →GIMI and ISO 56001 certification so the system outlives the program.
Innova Latam

National programs on stage

Audience members in red theatre seats listening intently
Innova Latam 2023
A packed auditorium facing a stage and large screen
Innova Latam 2022, Cartagena
Audience seated in a large auditorium watching a presentation
Companies from the national program at Innova Latam 2022
Participants lined up on stage as certificates are presented
GIMI certification ceremony for program participants, 2022
Results

Where we have worked

For universities & students

Real corporate challenges in your classroom

Since 2009, students from more than 120 universities have worked on growth challenges set by global companies. Teams now use AI platforms such as AKAIO to scan trends and test ideas. We also teach in MBA programs, certify faculty and help universities plan their future.

120+universities whose students have competed in the Innovation Olympics
6,000+students coached on real corporate challenges
20+universities where IXL faculty teach GIMI Level 1
6continents using our innovation courseware
What we offer

Four ways to work with us

From one classroom challenge to a certified institution.

Capstone

Run the Innovation Olympics for credit

An 8-week capstone where student teams work on a sponsor's growth question and present business cases to its executives. Teams now also build AI agents for the sponsor's challenge.AI

Teaching

Teach MBA and executive modules

Our Innovation Professors teach full credit courses or guest lectures, with courseware used on six continents, from Toronto to Seoul.

Strategy

Plan the university of the future

Vision, strategy and innovation-office projects that help universities plan for the next decade.

Certification

Certify faculty and institutions

Train faculty as GIMI trainers and certify the university's innovation management system.

Your path

From one challenge to an institution that innovates

  1. 1 · StartEnter the Innovation Olympics →Students work on a live corporate challenge, for credit.
  2. 2 · GrowPlan the university of the future →Innovation Strategy for your institution, with a roadmap.
  3. 3 · Make it lastCertify your faculty →Faculty become GIMI trainers and teach Level 1 on campus.
Results

Selected university work

On campus and in Boston

Students at work

A large group of Tec de Monterrey students with a Mexican flag
Tec de Monterrey students on an EPIC immersion, 2017
Students working in teams around tables with laptops
Student teams working on a live challenge, 2017
A full workshop room with teams at round tables
EPIC Boston workshop, 2025
Our university network

Partners and participating schools

A selection of the universities we have partnered with or whose students have competed in the Innovation Olympics.

Show all partner and participating schools
Students

What students get

  • A real challenge from a company like S&P Global, Braskem or Vanguard
  • Coaching from IXL consultants and industry mentors
  • GIMI certification and cash prizes for winning teams
  • A team of peers from business schools around the world
For entrepreneurs & SMEs

Grow your business with a proven method and expert coaches

The same programs that run at national scale, open to your company. More than 1,000 small and mid-sized companies have grown with us, from Colombia, Brazil and Guatemala to Massachusetts.

What we offer

Three programs to grow your company

Pick the one that fits your stage and market.

4 months

IXLerator 10X

Coaching and workshops that take your growth ideas through Eureka, Pursuit and Realization to signed customers. A new AI agent module helps owners automate sales, service and operations.AI

5 to 7 weeks

2X Digital Growth Accelerator

Run with LISC and city partners for small businesses of color. University consulting teams help owners double revenue with digital tools.

With Boston Innovation Gateway

Go Global

Validate opportunities in the U.S. market. More than 50 companies from Colombia and Brazil have taken part.

goglobalprogram.net ↗
Your path

From an idea to 2X–10X growth

  1. 1 · StartJoin a strategy workshop →Find where to grow and what to test first.
  2. 2 · GrowJoin IXLerator 10X →Four months of coaching to take ideas to paying customers.
  3. 3 · Make it lastGo global with BIG →EPIC immersion in Boston and support to enter the U.S. market.
Results

Recent cohorts

Flagship program

Innovation Olympics

Graduate-student teams compete over eight weeks to solve one company's growth challenge. Sponsors get more than 100 ideas and a set of business cases. Students get real experience, coaching and certification.

The process

Five steps in eight weeks

Step 1IntentAgree the growth question and what success looks like
Step 2InsightsResearch trends, customers and market signals
Step 3Fields of PlayChoose the most promising strategic spaces
Step 4ConceptsDevelop and test solution concepts
Step 5Business CasePresent investable cases to the sponsor's executives

What a sponsor gets. Hundreds of insights, 15–25 developed concepts and 5–10 tested business cases from 3–5 university teams. Winning teams earn US$4,000 and US$2,000.

“Prioritize between robust concepts, not idea fragments.”
IXL point of view
2009first season, as a capstone at Hult International Business School
250+sponsor companies in 40+ industries
120+universities
4seasons a year
Challenge library

What sponsors asked, and what they received

Pfizer, IBM, Hyundai, HSBC and Atlántico brought real growth questions. Top student teams answered.

A selection of more than 70 challenges since 2009, by industry. Those with client quotes come first.

AI at IXL

AI that your teams use every day

Most AI pilots never reach daily work. We agree the decisions first, redesign the work with the people who do it, and put AI agents live in 90 days.

“Advantage no longer comes from the brilliance of a single idea, but from the brutality of the system.”
Hitendra Patel and Mark Fuller
Our AI strategy platform

AKAIO: the GIMI method, built into AI

Most AI tools generate ideas. AKAIO takes you from trends to a funded portfolio and the partners to build it.

Hitendra Patel co-founded AKAIO in 2023 with Kyra Group in Boston and Madrid. It powers Innovation 5.0 and the Innovation Olympics.

  • Proprietary data: IXL's Trendovate database, curated futurist trends and R&D signals from DARPA, NIH and NSF.
  • Scenario logic from IXL and the Global Business Network, run across hundreds of futures.
  • A competence finder that matches each concept to partners, startups and universities.

See AKAIO in action

  1. Your companyStrategic context, assets and value chain
  2. Challenge bullseyeFrame the innovation challenge with AI
  3. Insight trendsGlobal trends and uncertainties, prioritized
  4. Future foresightsHundreds of plausible future scenarios
  5. Innovation opportunitiesThousands of structured concepts
  6. Matchmaking partnersPartners, startups and capabilities to build them
  7. Portfolio blueprintScenarios, innovation cards and a portfolio
7steps from your company to a portfolio
150+ideas for S&P Global Ratings in one Innovation Olympics
2025CIO Review Top AI-Powered Platform
Our AI agent platform

ConnectLoop: AI agents your teams build themselves

Most AI agents need IT and data scientists. ConnectLoop lets the people who do the work build and run their own.

Treat every agent like a new hire: give it a job description, the knowledge to do the job and the rules it must never break.

Built in Cambridge, ConnectLoop powers our AI implementation and the AI agent modules in IXLerator 10X and our workshops.

  • Learns from your own content: brochures, product sheets and sales training documents.
  • Works every lead: books meetings, scores leads as cold, warm or hot and routes them to an owner.
  • Keeps people in control: conversation summaries, alerts on unanswered questions and one dashboard.

See ConnectLoop in action Try a live agent on the GIMI site ↗

  1. Define the job to be doneMap the service journey and the customer persona the agent serves
  2. Describe the job descriptionCore mandate, tasks and performance metrics
  3. Upload the knowledgeCatalogs, manuals, values and links the agent needs to do the job
  4. Provide guardrailsWhat it must never do, and how it should answer
  5. Put the agent to workGo live with real customers, with people in the loop
  6. Review and fine-tuneTrace each bad answer to its root cause and fix it
  7. Go to step 1Start the loop again as the job, the customer and the data change
7steps in one loop that keeps every agent improving
0lines of code: describe the job in plain language
1 dayfor Colsubsidio companies to build their own AI sales agents
Step 6 in practice: trace each bad answer to its root cause
How we tune an agent
What the agent doesRoot causeThe fix
Confident but wrongKnowledgeFix the memory: the document is missing or unreadable
Right but uselessJob descriptionSay what a good answer looks like
Right but far too longPersonalitySay who it is talking to, and how they read
Won't commit to an answerJob descriptionSay how to reason under uncertainty
Cites something that doesn't existGuardrailsMake the "never" guardrail hold
Decisions before code

We build buy-in before we build agents

AI fails on adoption, not on technology. So the people who own the results decide first.

Step 1Leaders sign the outcomesLeaders agree which results AI must deliver, and how we will measure them.
Step 2The people doing the work redesign itTeams rethink their own workflows before anything is built, so the agents fit how work gets done.
Step 3Everyone signs the resultsLeaders and teams review measured value together and agree what to scale next.
The 90-day promise

Live in 90 days, with dates you can plan

Every AI implementation runs on the same four milestones.

Day 10Plan signed

Outcomes, use cases, owners and baseline agreed.

Day 45Shadow mode

Agents run next to your teams, with no live decisions.

Day 90Live

Agents work in daily workflows, with people in control.

Day 91+Value measured

Results tracked against the baseline, every quarter.

How we work

Three rules for every AI project

Rule 1

Start with outcomes, not technology

We start with the business result, then choose the tools.

Rule 2

Rethink the work before building

Automating a broken process only makes it fail faster.

Rule 3

Measure the baseline before launch

We measure today's performance, so the value is clear later.

Why IXL for AI

Four questions every leader asks, answered

Will it pay off?

Every agent is tied to an outcome leaders sign, and measured against a baseline.

Will people use it?

The people who do the work redesign it with us, so they own the result.

Can it be built and run?

Our ConnectLoop platform runs the agents, and Sedin integrates them into your systems.

Will it last?

The AI Academy, governance and quarterly value tracking keep it working.

Case studies

Results our clients can point to

A selection from more than 300 engagements across companies, governments, universities and entrepreneurs.

About IXL Center

Making innovation a discipline since 2007

IXL Center, the Center for Innovation, Excellence and Leadership, is based in Cambridge, Massachusetts. Our partners work in 30+ countries.

Our story

From Cambridge to more than 30 countries

Dr. Hitendra Patel and Ronald Jonash co-founded IXL Center in 2007 with senior leaders from Arthur D. Little, Monitor Group and Innovation Management Inc., and faculty from Hult, Tufts, Rotman and Yonsei. They set out to make innovation a professional discipline, learned and practiced like finance or quality.

In 2009 the team founded GIMI to set global standards for innovation professionals and launched the Innovation Olympics. National SME programs followed in Latin America. So did public-sector certification in the Middle East and small-business accelerators in the U.S.

Vision

Make innovation management a core discipline for governments, companies, business schools and professionals worldwide.

Mission

Help others build world-class innovation management capability to deliver 10X growth.

Values
  • Take on the toughest problems
  • Use structured approaches
  • Be bold, persistent and have fun
  • Value diversity and teamwork
  • Act with professionalism and integrity
What we helped build

Five institutions that changed their fields

Helped build the world's largest business school

We designed Hult's capstone and innovation curriculum as it grew to campuses on four continents.

Co-founded the Hult Prize

The world's leading student competition for social enterprise, launched with the Clinton Global Initiative.

Created the largest open-innovation consulting competition

The Innovation Olympics: 250+ sponsors and 120+ universities since 2009.

Helped build Colombia's largest SME accelerator

With MinCiencias, 900+ companies built innovation systems and won US$200M+ in new orders.

Launched the largest SME social-impact accelerator

With LISC, university teams help small businesses in under-resourced U.S. communities grow.

Our ecosystem

IXL Center, GIMI and BIG

Consulting and programs

IXL Center

Innovation strategy, Innovation Olympics, accelerators and capability building for companies, governments and universities.

Standards and certification

GIMI

The Global Innovation Management Institute certifies people and organizations. It has 18,000+ members in 100+ countries and is accredited to ISO/IEC 17024.

About GIMI →
Immersion and internationalization

Boston Innovation Gateway

Executive immersions in Boston, Silicon Valley, Barcelona and London, and the Go Global program for entering the U.S. market.

About BIG →
Leadership

Our team

Senior advisors

Advisors

Milestones

Key moments

Nearly two decades of firsts, from the Innovation Olympics to the first accredited innovation certification.

Read our full history →

2007Open IXL Center in Cambridge
2009Found GIMI, launch the Innovation Olympics and co-found the Hult Prize
2014Launch the IXLerator 10X program
2021Launch the LISC Digital Growth Accelerator
2023Merge GIMI with IAOIP and co-found AKAIO
2025Launch AKAIO in the Innovation Olympics
2026Earn ISO/IEC 17024 accreditation for GIMI
In their own words

Ideas that shaped IXL

Innovation is not a eureka moment. It is a discipline, and these are the people who built it.

Three leaders, four decades of thinking on innovation, strategy and growth.

Hitendra Patel
Hitendra PatelFounder and CEO
“Get more dots, better dots, different dots. Then connect, disconnect and reconnect them until Eureka!”
On connecting the dots
“We don't guess the future. We find the winners in every future.”
On strategy
“Innovators know which rules to follow, which to break and which to make.”
On leading innovation
Ronald Jonash
Ronald JonashCo-Founder and Senior Partner
“I have found it most helpful to define ‘business innovation’ (as distinct from general innovation) as the ‘creation and capture of new value in new ways.’”
The Innovator, 2008
“Don't evaluate ideas too soon or too individually as fragments. Build ideas into more powerful concepts or platforms and evaluate individual ideas in the context of the larger platform or theme.”
The Innovator, 2008
“Do the last experiment and often the riskier ones first and de-risk them so that you learn the most but risk the least.”
The Innovator, 2008
Mark B. Fuller
Mark B. FullerSenior Partner
“We have entered the era of total competition. … There are no safe havens.”
“Business as War,” Fast Company, 1993
“The rules of engagement have changed. Strategic mind-sets have not.”
“Business as War,” Fast Company, 1993
“Advantage no longer comes from the ‘brilliance’ of a single idea, but from the brutality of the system.”
Innovation 5.0, with Hitendra Patel, 2026
On stage

Keynotes that start the conversation

Growth is a choice leaders make on stage, in the boardroom and in the field.

Hitendra Patel speaks to leaders across the Americas, the Middle East and Asia on AI-powered growth.

Hitendra Patel speaking with a microphone on the Innova Latam 2023 main stage
Innova Latam 2023, Cartagena
Hitendra Patel presenting to a full room under a screen reading Growth is the Strategic Imperative for all CEOs
Campeãs da Inovação 2023, Porto Alegre
Hitendra Patel on a dark stage with arms open in front of a large chart
Innova Latam 2024

Invite Hitendra to speak →

IXL in pictures

Our people and programs

One team across 30+ countries, on stage, in classrooms and in client workshops.

Two IXL Center founders on stage at the Innova Latam 2022 Innovation Hub Summit
IXL founders at Innova Latam 2022, Cartagena
Five members of the IXL next-generation team on stage
The next generation of IXL leaders, Innova Latam 2022
The IXL Colombia team standing on stage in front of the Innovation Hub Summit backdrop
IXL Colombia team, Innova Latam 2022
The IXL Brazil team standing on stage
IXL Brazil team, Innova Latam 2022
Large group of executives posing in Harvard Yard
EPIC Boston immersion at Harvard Yard, 2018
Participants working on laptops in the IXL Center workshop room
Workshop at IXL Center headquarters, Cambridge
Global network

Where we work

Cambridge, MA · HQBogotáBolzanoCairoDubaiGuatemala CityMumbaiSão PauloSeoulSingapore

Meet our country partners →Our books and white papers →

Digital, AI and ventures

Capabilities we bring through our partners

Specialist partners extend IXL into AI agents, digital platforms and capital. Clients get one team from first idea to funded venture.

Our partners

One team from strategy to working technology and capital

We work with specialist partners so clients get one team from strategy to working technology and capital. For AI implementation, agents run on our ConnectLoop platform and Sedin integrates them.

Our AI agent platform

ConnectLoop

Our Cambridge-built platform that lets teams build and run their own AI agents. In IXL workshops, participants build working agents on ConnectLoop, turning AI strategy into tools they use the next day.

connectloop.ai ↗
AI implementation partner · Integration

Sedin Technologies

A global IT and digital transformation firm with teams in the U.S., Canada, the UAE, Singapore, Australia and India. Sedin builds the platforms, integrations and hosting behind the strategies we design with clients.

sedintechnologies.com ↗
Venture partner

ROSC Capital

The venture arm of Rosc Global, chaired by Monitor Group co-founder Mark Fuller, with offices in Cambridge and London. ROSC brings investors and capital to the ventures our clients create, and IXL brings it deal flow.

rosc.com ↗
Institutional partners

We deliver with leading schools and organizations

Hult International Business SchoolThunderbird School of Global ManagementSingapore Management UniversityUniversidad de San BuenaventuraFundação Dom CabralManagement Consulting InstituteIELInnoExcellenceGIMIBoston Innovation Gateway
Our history · 2007 to today

Making innovation a discipline

IXL Center was founded in Cambridge, Massachusetts in 2007 by consultants and educators from Arthur D. Little, Monitor Group and Hult International Business School. Their idea was simple: innovation can be learned, managed and measured, like finance or quality.

2007Founded in Cambridge, MA
2009GIMI and the Innovation Olympics launched
2026GIMI accredited to ISO/IEC 17024
Where we come from

Built on a century of consulting and management education

IXL Center's methods were developed inside some of the most influential firms and schools in management. Our founders brought that experience together in one place focused only on innovation.

ConsultingArthur D. Little

Technology and innovation consulting, where IXL's founding leaders practiced.

EducationHult International Business School

Formerly the Arthur D. Little School of Management.

ConsultingInnovation Management Inc. → Monitor Group

Co-founded in 2002, later acquired into Monitor's Innovation Practice.

2007IXL Center

Innovation management capability building.

2009GIMI

Global standards and certification for innovation professionals.

The founders

Dr. Hitendra Patel and Ronald Jonash

Hitendra Patel started as an engineer. At Motorola he worked on lithium-ion batteries and satellite phones and earned six patents. He moved into consulting at Arthur D. Little, co-founded Innovation Management Inc. in 2002, and then helped lead Monitor Group's Innovation Practice, launching it in Asia and Brazil. He also started Pollux, an industrial robotics company in Brazil later acquired by Accenture.

In 2007, during the economic downturn, he co-founded IXL Center in Cambridge with Ronald Jonash, his longtime mentor and former head of Arthur D. Little's global Technology and Innovation Management practice. They were joined by senior leaders from Arthur D. Little, Monitor Group and Innovation Management Inc., and by faculty from Hult, Tufts, Rotman, Yonsei and other universities. The company was incorporated in Massachusetts in March 2008.

Hitendra also co-founded the Hult Prize, served on its board and chaired Innovation & Growth at Hult. He has taught 5,000+ MBA students and advised 200+ companies and governments.

“Make innovation management a critical business and professional discipline around the world.”

IXL Center vision
  • 1994–99Builds energy systems and new ventures at Motorola
  • 2000–01Joins Arthur D. Little as senior manager
  • 2002Co-founds Innovation Management Inc.
  • 2003–07Leads Monitor Group's Innovation Practice
  • 2007Co-founds IXL Center with Ronald Jonash
  • 2009Co-founds GIMI
  • 2009Co-founds the Hult Prize
  • 2021Sells Pollux, the robotics company he started, to Accenture
  • 2023Co-founds AKAIO, an AI innovation platform
Milestones

Four chapters of growth

2007–2010

Laying the foundations

A small Cambridge team sets out to turn innovation into a teachable, repeatable management practice.

  1. 2007

    IXL Center opens in Cambridge

    The Center for Innovation, Excellence and Leadership begins work with Fortune 1000 companies and startups. It is incorporated as IXL Center, Inc. in March 2008.

  2. 2009

    The IXL team founds GIMI

    The IXL team founds the Global Innovation Management Institute with innovation officers, academics and consultants. Its aim: common standards and certification for the profession.

  3. 2009

    Hitendra Patel co-founds the Hult Prize

    He co-founds the Hult Prize with Hult International Business School. IXL writes its challenge cases from 2010 and, from 2012 to 2015, runs the finalists' accelerator in Cambridge. Each challenge is announced at the Clinton Global Initiative.

  4. 2009

    The Innovation Olympics begins

    The program starts as a capstone at Hult International Business School. Graduate teams work on real growth challenges from corporate sponsors.

  5. 2010

    IXL builds an international network

    IXL works from seven cities, from Boston to Shanghai. It publishes Greenovate!, the first -ovate book.

2011–2016

Building the discipline

Certification, publishing and new programs give the practice a shared language and body of knowledge.

  1. 2011

    GIMI launches its first credential

    GIMI introduces its Level 1 certification, the start of a four-level path from Associate to Leader.

  2. 2012–2015

    IXL publishes Connectivate! and Healthovate!

    The second and third books in the -ovate series, each profiling 50+ organizations reshaping an industry.

  3. 2014

    IXLerator launches for small businesses

    The 10X growth program for small and mid-sized companies starts with 20 companies in Colombia. More than 1,000 companies have since gone through it.

  4. 2016

    Business schools add the Innovation Olympics for credit

    Business schools, starting with Haskayne at the University of Calgary, offer the Innovation Olympics as a for-credit course.

2017–2022

Scaling up

Programs grow across Latin America, the Middle East and Asia, and IXL helps shape international innovation standards.

  1. 2017

    IXL publishes Game Changers and wins global sponsors

    Game Changers: 232 Innovations That Have Shaped Our World is published. Innovation Olympics sponsors include Genentech, Pfizer, IBM and Verizon.

  2. 2019

    GIMI launches the Certified Innovation Professional

    GIMI launches the CIP credential as ISO publishes 56002. IXL and GIMI leaders serve on the U.S. team developing the ISO 56000 series.

  3. 2019–2022

    Innova Latam triples in size

    IXL's Latin American innovation summit grows from 716 attendees to more than 2,100 in 2021.

  4. 2021

    GIMI convenes the Global Council of Innovation Organizations

    GIMI convenes its founding members. They include Waterloo, the Dubai Government Excellence Program, Ayala, Hong Kong Science Park and Bogotá.

  5. 2021

    IXL launches the LISC Digital Growth Accelerator

    With LISC, IXL launches an accelerator for small businesses of color, starting with 24 businesses in Los Angeles.

2023–today

Setting a new standard

A merger, AI tools and international accreditation mark the most recent chapter.

  1. 2023

    GIMI and IAOIP merge

    GIMI combines with IAOIP, founder of the U.S. committee for ISO TC 279. Together they form the world's largest innovation certification body.

  2. 2023

    Hitendra Patel co-founds AKAIO

    Hitendra Patel co-founds AKAIO with Kyra Group in Boston and Madrid. The AI platform turns the GIMI methodology into software.

  3. 2024

    ISO publishes 56001

    ISO publishes 56001, the certifiable innovation management system standard, and IXL hosts Innova Latam 2024 in Cartagena.

  4. 2025

    IXL publishes Technovate! and Eduvate!

    New books on emerging technology and education. GIMI holds its Innovation Awards with IEL/SENAI in Brazil.

  5. 2025

    AKAIO launches

    AKAIO 1.0 launches and the Innovation Olympics adopts it. CIO Review names it a Top AI-Powered Platform of 2025.

  6. 2026

    Mark Fuller and Bill Achtmeyer join as Senior Partners

    Mark Fuller of Monitor Group and Bill Achtmeyer of The Parthenon Group join as Senior Partners. The new Global Innovation Science Handbook is published by Kendall Hunt.

  7. July 2026

    GIMI earns ISO/IEC 17024 accreditation

    GIMI becomes the first innovation certification body accredited to the standard for certifying people.

  8. September 2026

    IXL begins work with the World Bank in Peru

    With the World Bank and Peru's CONCYTEC, IXL begins building ISO 56001 innovation capability across public research institutes.

Programs

Proven programs, from first idea to certified system

Each program can run on its own or as part of a larger engagement. All are built on the GIMI body of knowledge and lead to recognized certification.

Three stages, one journey

Start anywhere. Build toward all three.

Get started, deliver new growth, then make it last.

Program · IXLerator 10X

Grow 10X with an innovation system of your own

IXLerator is a four-month, learn-by-doing accelerator for small and mid-sized companies. Each company builds its own innovation system and develops growth ideas next to its core. Coaches help it take them to signed customers.

1,000+companies accelerated since 2014
US$200M+in new purchase orders in Colombia alone
2,200+business alliances formed
30–60companies per cohort, run in parallel across regions
“Not stage-gate. Use a flexible, disciplined concept-to-commercialization process.”
IXL point of view
How it works

Three stages over four months

Stage 1EurekaAudit the company's innovation capability, set growth intent and generate ideas next to the core business.
Stage 2PursuitTurn the best ideas into robust concepts and business cases, and find the partners needed to deliver them.
Stage 3RealizationTest with real customers, close first purchase orders and embed the innovation system in the company.

AI AI agent module. Each company builds AI agents for its own sales, service or operations, with ConnectLoop.

Each company receives
  • An innovation audit and a roadmap
  • Workshops, webinars and one-to-one mentoring
  • A certified innovation management system
  • GIMI certification for its team
Who runs it with us

Ministries, chambers of commerce, development banks and city governments. In Colombia, IXLerator powered the national 10X program with the Ministry of Science across 14 departments. It has also run in Brazil, Guatemala, Honduras, Canada and the United States.

Read the Colombia case →

Program · Innovation Academy

One innovation language across your organization

The Innovation Academy builds lasting capability. Your people learn the GIMI methods, apply them to real projects and get certified. Some become trainers, so the capability keeps growing.

How it works

Know, How-to, Do

We teach you how to fish and help you catch the fish. Learning is always tied to a live business challenge.

KnowMasterclassesLive and online sessions on the GIMI body of knowledge, from innovation strategy to business cases.
How-toAction learningCross-functional teams apply each tool to a real growth opportunity, with IXL coaches.
DoCertify and scaleGIMI Level 1–3 certification, and train-the-trainer so internal faculty can deliver the courses.

AI AI modules. Every track now uses AI for trend search, ideation and building agents for real work.

“Innovation is a team sport.”
Ronald Jonash
Results

Academies we have built

Energy · Malaysia

Petronas

Licensed GIMI Level 1 and 3 courses for 400 people and certified 25 internal trainers to scale the program to senior managers.

Agriculture · Morocco

OCP Nutricrops

An innovation learning pathway, learning platform and operating guide for 600 people.

Beauty · Peru

Belcorp

An Innovation Academy with three tracks for R&D: expert development, business-concept training and onboarding.

Read the case →
Cosmetics · Brazil

Natura

An Innovation Academy, a Boston innovation hub and 500+ people trained.

Read the case →
Financial services · Oman

Bank Muscat

236 employees certified at GIMI Level 1 and 29 at Level 2 between 2019 and 2023.

Program · Innovation Audit

Know where you stand before you invest

Our Innovation Audit runs on GIMI's Organizational Innovation Assessment (OIA). It scores your innovation management system, names your three biggest gaps and gives you a roadmap to the next maturity level. We have assessed more than 1,500 organizations in 30+ countries.

What we assess

Four questions, twelve elements

The OIA uses the GIMI High Performance Innovation framework.

Leaders score each element 0–10 twice: where you are today and where you need to be. The gap shows where to act first.

1 · Strategy

Do we know why, where and when to innovate?

  • Innovation intent
  • Focus areas
  • Portfolio and pipeline
2 · Capacity

Can we drive ideas to commercialization?

  • Process
  • People and partners
  • Resources
3 · Discipline

Can we finish what we start?

  • Leadership
  • Culture
  • Metrics
4 · Performance

Does innovation pay off?

  • Create value
  • Capture value
  • Artificial intelligence AI
What you get

Four outputs leaders can act on

Maturity level

Your GIMI level, 1 to 4

Where your innovation system stands today, on the same scale as ISO 56001.

Gap analysis

Your three biggest gaps

Current versus desired state for all twelve elements, ranked by size.

Key findings

Drivers and barriers

What helps and what blocks innovation, in your leaders' own words.

Innovation roadmap

The moves to the next level

Actions ranked by impact and ease, with owners and dates.

“Companies that assess every year and act on the punch list move up a maturity level faster.”
IXL point of view
How it works

Assess, prioritize, act: in two to four weeks

Then repeat it every year to track progress.

Step 1AssessInterview key stakeholders, run the OIA survey and validate the findings.
Step 2Build the punch listSet your maturity level, agree on the next level and list the actions to get there.
Step 3Act on the blueprintPrioritize by impact and ease, assign teams and monitor progress.
The maturity journey

Four levels to high-performance innovation

Like a marathon, build capability in stages: less risk, fewer resources, lasting results.

Level 1StartSet the innovation purpose, an initial process and commitment.
Level 2StructureSet a clear strategy, a portfolio, a process, resources and leadership commitment.
Level 3ScaleRun an advanced portfolio with clear metrics, strong teams and rewards for results.
Level 4LeadLead your industry with a transformative purpose and strong partner networks.

Next step: certification with GIMI and ISO 56001 →

Results

What leaders did with their audit

Promigas · Colombia · GIMI Level 3

From 66th to 12th in Colombia's innovation ranking

An audit of 13 business units and a roadmap built an energy-transition portfolio, including Latin America's first green hydrogen blending project. Read the case →

Dubai Police · UAE · GIMI Level 4

151 innovation projects and 16 patents

An audit and roadmap helped build 1,167 registered intellectual properties, 118 awards and the first accredited police innovation lab in the Middle East.

Add-on assessments

Go deeper on people and AI

Innovation Potential Assessment

Who your innovators are

An online assessment that places each person in one of seven innovation profiles. Build balanced teams and target training.

AI Readiness AssessmentAI

How ready you are for AI

Workflows, data, people and governance, scored against what AI needs. You get ranked use cases to start.

The Innovation Potential Assessment model linking individual innovation strengths to team roles
The Innovation Potential Assessment

Request an audit

Program · Innovation Strategy

Decide where to play next, and how to win

Innovation Strategy turns a growth gap into a focused portfolio. Our five-step process, now powered by Innovation 5.0 and AKAIO, aligns your leadership team. You agree why to innovate, where to play and what to fund.

How it works

Five steps from intent to business case

Step 1Innovation IntentSize the growth gap and agree why, where and how much to innovate.
Step 2Opportunity InsightsScan trends, technologies and customer needs to build a business opportunity map.
Step 3Fields of PlayCluster opportunities into strategic spaces configured for your company.
Step 4Business ConceptsDevelop a portfolio of bigger, better and bolder concepts.
Step 5Business CasePressure-test the best concepts and build fundable business cases.
IXL five-step strategic focus process with the outputs of each step
The five-step process and what each step produces
“The silver bullet is the high-risk path. Build a portfolio inside a focus area.”
IXL point of view
Formats

Choose the depth you need

2 to 4 weeks

Strategy workshops

Align leaders on the growth gap and the fields of play.

8 to 16 weeks

Innovation strategy project

All five steps with your team, ending in funded business cases.

AI-powered

Innovation 5.0

The same process at AI scale: thousands of signals and futures, every concept stress-tested. How it works →

Program · High Performance Innovation Management

Make innovation a management system, not a project

High Performance Innovation Management builds the strategy, capacity and discipline to innovate repeatedly. It is based on the GIMI High Performance Innovation framework, used to certify organizations worldwide and aligned with ISO 56001.

The framework

Strategy, Capacity, Discipline and Performance

Innovation Strategy: what, where, when, why and how much to innovate.

Innovation Capacity: the people, processes and resources to do it.

Innovation Discipline: the leadership, behaviors and metrics that sustain it.

Innovation Performance: the growth it delivers.

AI AI governance. We build AI roles, policies and risk controls into the innovation system.

IXL capability building cycle of Innovation Strategy, Capacity and Discipline around Innovation Performance
“Innovation is a critical function like strategy, with a team reporting to the CEO.”
IXL point of view
How it works

From assessment to a certified system

Phase 1AssessInnovation Audit against the framework and peers.
Phase 2DesignGovernance (including AI), portfolio process, roles, metrics and incentives.
Phase 3BuildInnovation Academy, leadership coaching and pilot projects.
Phase 4CertifyGIMI organizational certification and ISO 56001 readiness.
GIMI High Performance Innovation framework showing strategy, capacity and discipline elements
The GIMI High Performance Innovation framework

Coming soon: Innovation Decoded: The Unified Blueprint for High Performance Innovation and Growth, by Hitendra Patel and Ronald Jonash. Our books →

Program · ISO 56001 and certification

Certify how your organization innovates

ISO 56001, published in 2024, is the first certifiable standard for innovation management systems. We helped found the U.S. team behind the ISO 56000 series. GIMI's four-level certification gives you a clear path to meet and exceed it.

How it works

Four phases

Phase 1AuditAssess your system across Strategy, Capacity, Discipline and Performance, with interviews and evidence.
Phase 2DesignBuild the framework, roadmap and processes to close the gaps, including AI governance.
Phase 3ImplementTrain teams, run pilots and internal audits, and embed the system.
Phase 4CertifyGIMI Level 1–4 certification and preparation for an ISO 56001 audit.
“What gets measured gets done. Measure what moves the needle, not what is easy to measure.”
IXL point of view
Program · Innovation districts and centers

Innovation districts and centers

We help governments design, launch and run innovation districts and centers. Each one connects companies, universities, startups and the public sector around shared goals.

How it works

From feasibility to a working ecosystem

  1. 1 · AssessPrefeasibility and benchmark →Global benchmarks, stakeholder engagement and the case for a district.
  2. 2 · DesignStrategy, business model and governance →Focus areas, anchor projects, operating model and partnerships.
  3. 3 · Launch and runPrograms that fill it →Accelerators, Innovation Olympics challenges, training and GIMI certification.
“High-performing teams and strategic partnerships are the twin engines of innovation.”
IXL point of view
Results

Districts we have designed

Program · Leadership Program

Leaders who think and act differently

Innovation needs leaders who can see what's next and build teams that deliver it. Our Leadership Program draws on work at Arthur D. Little, Monitor Group, the Society for Organizational Learning and Innovation Associates.

How it works

One program, from one team to 2,000 CEOs

Format

8 weeks online or in person

Four modules: self-awareness and reflection, leadership values, leadership amplifiers and leadership results. Each ends in a personal action plan.

At scale

2,000 CEOs with SEBRAE

In Brazil we trained 2,000 small-business CEOs and developed 500 trainers. Read the case →

In corporations

From Verizon to Ingredion

Programs for leaders at Verizon, Johnson Controls, Natura, Emirates NBD, Cigna, HSBC, Bunge and Ingredion.

AI AI module. Lead teams that work with AI agents: what to automate, what to keep human and how to govern it.

“Embrace the Power of And: manage the present and create the future.”
IXL point of view
Jump Start · Speeches and Leadership Workshops

Excite leaders, then align them

A keynote makes the case for growth. A leadership workshop turns that energy into where to play and what to do first.

Keynote speeches

Talks that start the conversation

Hitendra Patel speaks to leaders across the Americas, the Middle East and Asia.

Each talk mixes research, client stories and a live challenge for the audience.

Campeãs da Inovação · Porto Alegre, 2023

Growth is the strategic imperative for all CEOs

Show why growth is a choice and how leaders close the growth gap.

South Summit 2026 · Innova Latam

AI-powered Innovation 5.0

Show how AI moves strategy from human intuition to strategic certainty.

Talk and white paper · 2025

From the strategy of hope to the hope of strategy

Replace wishful plans with a disciplined system for growth.

TEDxSomerville · 2015

We democratize innovation

Show how anyone, in any role, can learn to innovate.

Hitendra Patel speaking on the Innova Latam 2023 main stage
Innova Latam 2023, Cartagena
Hitendra Patel presenting to a full room in Porto Alegre
Campeãs da Inovação 2023, Porto Alegre
A full hall at Innova Latam 2024
Innova Latam 2024
Format

Keynote

Open a summit or offsite with a clear call to act.

Format

Panel or fireside chat

Take your leaders' hardest questions on growth and AI.

Format

Keynote plus workshop

Turn the energy into a plan the same day. See workshops →

Watch the talks →

“Move from the strategy of hope to the hope of strategy.”
Hitendra Patel
Leadership workshops

Workshops that align leaders

Leaders work on their own growth challenges, not case studies.

Every workshop builds buy-in in four steps.

How a workshop runs
  1. ExciteOpen with trends, client stories and a live challenge.
  2. EngagePut leaders to work on their own growth gap.
  3. AlignAgree where to play, in one shared language.
  4. CommitLeave with priorities, owners and first moves.
Hitendra Patel leading a leadership session in Boston
Leadership session, Boston
Leaders working in teams around a workshop table
Leaders at work on their own challenges
Capability Building · CEO Brain Trust

CEO Brain Trust

The minds behind Monitor and Parthenon, on call for you.

Nine leaders who built Monitor Group and The Parthenon Group, led Arthur D. Little's innovation practice, ran Braskem and Monitor Asia, shaped John Deere's corporate strategy, and helped write the global innovation standards. Plus AI-nstein, the world's first AI board advisor. On call for your leadership team, every month.

  • Hitendra Patel
  • Mark B. Fuller
  • Ronald Jonash
  • Bill Achtmeyer
  • Fernando Musa
  • Maarten Kelder
  • Adi Alon
  • Brett Trusko
  • Alex Sayago
Why a Brain Trust

Ask any question. Hear from people who have done it.

Big decisions deserve more than one point of view.

Experience

Top-of-mind answers

Advisors who have built firms, run companies and advised Fortune 500 boards answer on the spot.

Evidence

Backed by IXL's knowledge

Answers draw on IXL's books, 300+ engagements, the GIMI framework and AKAIO.

Record

A monthly Board Brief

Every answer, recommendation and next move, in one report your team keeps.

See it in action

One question, many dimensions

Each advisor answers from a different angle. AI-nstein adds the evidence. You get one brief.

A CEO asks

“Should we launch a digital services business next to our equipment business?”

Mark B. FullerStrategy and competition

“Start with the end-game. Who else wants this customer relationship, and where will they be in five years?”

Hitendra PatelInnovation and growth

“Don't bet on one concept. Test three to five service models in 90 days, then fund the winner.”

Alex SayagoOperations and customers

“Your dealers and service teams will make or break it. Pilot with your best ten customers first.”

AI-nstein adds the evidence AI

Comparable launches, frameworks and IXL cases, ranked by relevance, in seconds.

You receiveOne Board Brief

Three perspectives, the evidence and a recommended next move.

Illustrative example.

Your Brain Trust

Nine advisors and one AI

Choose any three as your core members. Invite any of the others when your agenda needs them.

Hitendra Patel

Hitendra Patel

Founder and CEO, IXL Center

Co-founded Monitor Group's Innovation Practice; former innovation principal at Arthur D. Little.

Mark B. Fuller

Mark B. Fuller

Co-founder, Monitor Group

Built Monitor with Michael Porter to 27 offices in 17 countries; former Harvard Business School professor.

Ronald Jonash

Ronald Jonash

Co-founder and Chairman, GIMI

Led Arthur D. Little's Technology and Innovation Management practice for 20 years, then founded Monitor Group's Innovation practice.

Bill Achtmeyer

Bill Achtmeyer

Founder, The Parthenon Group

Founder of Parthenon and Acropolis Advisors; brings AI solutions to market.

Fernando Musa

Fernando Musa

Former CEO, Braskem

Operating partner at Advent International and senior advisor at Bain & Company.

Maarten Kelder

Maarten Kelder

Former CEO, Monitor Asia

Former Head of Strategy at Zuellig Pharma; expert in Asia-Pacific markets.

Adi Alon

Adi Alon

Former Managing Director, Accenture

20+ years in innovation strategy and R&D operating models.

Brett Trusko

Brett Trusko

Founder, IAOIP

Distinguished professor and former CFO; helped start the U.S. committee for the ISO innovation management standards.

Alex Sayago

Alex Sayago

Founder, Sayago Advisory; former John Deere executive

25 years at John Deere, from plant engineer in Mexico to Corporate Strategy and global commercial leadership; led business innovation at CEMEX.

Plus AI-nstein AIThe world's first AI board advisor. It has read every business book, plus IXL's books, cases and points of view. Ask it anything, 24/7; the advisors review what matters.
Step 1 · Core members

Pick your core three

Any three advisors join every session and get to know your business.

Step 2 · Guest advisors

Invite any others

Bring in any other advisor for at least two meetings when a topic needs them.

Step 3 · AI-nstein AI

Always on

AI-nstein joins every session and answers between them, 24/7.

Collective wisdom

A lifetime of boardrooms, in one room

Educated at the world's top schools. Tested in the world's toughest markets.

9leaders who built, ran or advised global firms
12universities, from Harvard and Princeton to Kellogg
30+countries on five continents
15+industries, from petrochemicals to farm equipment
Educated at
  • Harvard
  • Princeton
  • MIT Sloan
  • INSEAD
  • Dartmouth Tuck
  • Kellogg
  • Iowa State
  • Washington University in St. Louis
  • University of Texas
  • Tecnológico de Monterrey
  • ITA Brazil
  • Hebrew University of Jerusalem
Taught at
  • Harvard Business School
  • Texas A&M
  • Mount Sinai
  • Tufts
  • Hult
Built, led or advised
  • Monitor Group
  • The Parthenon Group
  • Arthur D. Little
  • Bain & Company
  • McKinsey
  • Booz Allen
  • Accenture
  • Braskem
  • Advent International
  • John Deere
  • Zuellig Pharma
  • Motorola
  • Dow Chemical
  • CEMEX
  • Rosc Global
  • World Economic Forum
Industries
  • Energy and petrochemicals
  • Chemicals and plastics
  • Agriculture and farm equipment
  • Pharmaceuticals and healthcare
  • Healthcare IT
  • Electronics and telecom
  • Industrial manufacturing
  • Mining and metals
  • Banking and insurance
  • Consumer goods
  • Private equity and venture capital
  • Professional services
  • Education
  • Government and public policy
  • Social impact
Issues they solve
  • Innovation
  • Strategy
  • Marketing and sales
  • Operations and supply chain
  • HR and talent
  • Organizational behavior and culture
  • M&A and integration
  • AI and digital
  • Market entry
  • Governance and boards
  • Finance and investment
  • Energy transition
“Generate better information than your rivals.”
Mark Fuller
Choose your rhythm

Eight hours a month, your way

Pick the cadence that fits how your leadership team works. AI-nstein covers the hours in between.

Option A · Weekly

2 hours every week

A standing session to work through the week's biggest questions.

Option B · Board month

3 × 1 hour, then 5 hours

Short calls in weeks 1–3, then a working session with your board or executive team.

Option C · Board day

One 8-hour day

A full working day each month, on site or online.

Option D · Your mix

Design your own

Split the eight hours the way your agenda needs them.

What you get every month

Answers, a brief and an advisor that never sleeps

Sessions

8 hours with the Brain Trust

Live answers from the advisors matched to your questions.

Board Brief

A monthly report

Answers, recommendations, relevant IXL research and what to watch next.

AI-nstein AI

24/7 AI advisor

Ask anytime between sessions. Built on our ConnectLoop platform.

Tools

IXL research and GIMI tools

Books, white papers, the Innovation Audit and AKAIO, when you need them.

For large organizations

Questions CEOs bring to the Brain Trust

Where Should We Place Our Next Big Growth Bet?

How Do We Make AI Pay Off, Not Just Pilot?

Should We Build, Buy or Partner?

How Do We Win in Asia or Latin America?

Is Our Innovation System Ready for ISO 56001?

How Do We Get Our Board Behind a Bold Move?

How to start

Three steps to your first session

Step 1Talk with usShare your agenda and the decisions ahead this year.
Step 2Choose your rhythmPick your cadence and your three core advisors.
Step 3Meet your Brain TrustYour first session within two weeks. AI-nstein goes live the same day.

Request a conversation Download the brochure (PDF)

Our ecosystem · GIMI

The global standard for innovation professionals

The IXL team founded the Global Innovation Management Institute in 2009 to make innovation a profession. In July 2026 it became the first innovation-management certification body accredited to ISO/IEC 17024.

18,000+innovation professionals in 100+ countries
33certified training partners worldwide
2009the world's first innovation certification body
ISO/IEC 17024accredited, July 2026
Certifying people

Four levels, one body of knowledge

GIMI certifications follow the Innovation Management Body of Knowledge. Levels 1–2 lead to the Certified Innovation Professional (CIP) credential. Levels 3–4 lead to the Certified Chief Innovation Officer (CCIO) and cover ISO 56002–56004. GIMI also certifies Design Thinking and Future Foresight.

Level 1 · AssociateCertified Innovation Professional
Level 2 · MasterCertified Innovation Professional
Level 3 · ManagerCertified Chief Innovation Officer
Level 4 · LeaderCertified Chief Innovation Officer
Beyond people

We certify organizations and shape the standards

Certifying organizations

Certify organizations

GIMI audits and certifies organizations at Levels 1–4. Its framework was reviewed by former ISO TAG members and endorsed as "ISO+".

Standards leadership

Shape the ISO 56000 standards

After merging with IAOIP in 2023, GIMI hosts the U.S. Technical Advisory Group for innovation management and has worked with 50+ experts on ISO 56001.

Community

Convene experts and recognize leaders

The GIMI Think Tank unites 200+ experts. The GIMI Innovation Awards recognize leading companies, governments and hubs.

Training

GIMI programs and awards

A full room at the GIMI Innovation Awards 2025 with the welcome screen
GIMI Innovation Awards 2025, Rio de Janeiro
An award winner on stage holding a trophy and a framed GIMI certificate
An award winner receives a trophy and GIMI certificate, 2025
IEL and GIMI leaders signing a partnership agreement on stage
IEL and GIMI sign their partnership, 2025
Trainees seated at tables during a GIMI training session
GIMI Certified Innovation Professional training, Boston, 2019
Certified participants on stage at Innova Latam 2022
GIMI certification on stage at Innova Latam 2022
The Petronas team on stage receiving a GIMI award
Petronas receives its GIMI organizational award, 2025
GIMI partner network

Certified Training Partners in 31+ countries

Local experts who deliver GIMI courses and certification in local languages.

Meet the partner network → Become a partner

Our ecosystem · Boston Innovation Gateway

Executive immersions in the world's innovation hubs

Boston Innovation Gateway (BIG), co-founded by IXL Center in 2014, takes leaders to the places where the future is being built. Delegations learn first-hand in the world's hubs, earn GIMI certification and leave with ideas and partners.

400+executives and leaders on EPIC immersions since 2016
250+university students on EPIC weeks
27+programs delivered
9countries delegations came from: Colombia, Brazil, Mexico, Peru, Italy, Spain, UAE, Malaysia and Morocco
Where we take leaders

Innovation hubs, first-hand

Every EPIC week follows the same pattern: learn the method, see it working, apply it to your own challenge.

Home base · since 2016

Boston & Cambridge

Most EPIC weeks run here: workshops in the morning, visits in the afternoon, networking in the evening.

Visits include MIT, Harvard i-lab, MassChallenge, CIC and Venture Café, LabCentral, Greentown Labs, Ginkgo, MIT-IBM Watson AI Lab, Broad Institute

2019, 2024

Silicon Valley

Technology and market-expansion immersions for business leaders and tech founders from Brazil.

Visits include Google, Adobe, Plug and Play, startup and investor sessions

2023

Barcelona

EPIC España for Brazilian business associations, with classes at La Salle–Ramon Llull and GIMI certification. Barcelona is also home to student and construction-executive cohorts that come to Boston.

Visits include ACCIÓ, Barcelona Health Hub, Barcelona Tech City, D-Factory, ITeC, Catalan clusters

2024

London

An executive-education journey with Imperial College London for 40 delegates from FIEC, the Ceará industry federation.

Visits include Imperial College London

2024

Dubai

EPIC Dubai Future Now explores government and business innovation in the UAE. BIG has also hosted UAE government delegations in Boston since 2018.

Visits include Museum of the Future, DIFC, Area 2071, Expo City Dubai

Asia

Seoul, Shanghai & Delhi

Immersions in Korea, China and India, from Seoul to Shanghai to Delhi, run with IXL partners on the ground.

Visits include KAIST, Yonsei, IIM Bangalore, IIT Bombay, TiE

Why BIG

Three reasons leaders travel with us

EPIC immersion · 5 days

See what's next

Morning workshops, afternoon visits to labs, startups and corporate innovation centers, and evening sessions with speakers. Participants can earn GIMI certification.

Custom delegation

Set your own agenda

For companies, industry federations, chambers of commerce and governments. We design the visits around your sector and the challenge you bring.

Go Global

Enter the U.S. market

Validate opportunities, find partners and build a U.S. go-to-market plan. More than 50 companies from Colombia and Brazil have taken part.

Selected programs

Who we have taken, and where

Selected programs (12)
YearWhereDelegationHighlights
2025BostonOCP Nutricrops40 senior leaders, 25+ in the C-suite. 10 speakers, 8 visits and 6 workshops; all 40 earned GIMI Level 3.
2024BostonIEL / CNI (Brazil)About 45 Brazilian executives in an executive-education week at MIT.
2024LondonFIEC (Ceará, Brazil)40 industry leaders, led by the federation's president, with Imperial College London.
2024Silicon ValleySebrae SC17 founders from about 10 Brazilian tech companies.
2023BarcelonaSebrae SC and FACISC15 association leaders, with La Salle–Ramon Llull and GIMI certification.
2023BostonClarus Consulting (Malaysia)Executives from Petronas, Sarawak Energy, MOSTI and others.
2022–2024BostonLa Salle BarcelonaStudent weeks; about 60 students and faculty in 2024.
2019Silicon ValleyCeará business leadersAbout 20 leaders from Fecomércio, Senac, DNIT and others.
2019BostonColombian chambers of commerceSME executives from Bogotá, Cali, Cartagena, Cúcuta and Manizales, plus Italian founders.
2018BostonUAE governmentAbout 36 officials, with Sia Partners. Dubai RTA followed in 2019.
2017–2026BostonTec de MonterreyStudent immersions, about 30 students per edition.
2017–2025BostonGruppo Barletta (Italy)Recurring weeks for Italian startup founders.
“This week showed how innovation and collaboration can turn bold ideas into real impact.”
Leonardus VergützChief Scientific Officer, OCP Nutricrops
EPIC in pictures

Boston, first-hand

The OCP Nutricrops delegation group photo at Harvard Innovation Labs
OCP Nutricrops leaders at Harvard Innovation Labs, 2025
A large group posing on the lawn in front of the MIT dome
EPIC delegation at MIT, 2018
A large group of executives in Harvard Yard
EPIC delegation in Harvard Yard, 2018
Teams working at tables during the 2025 EPIC workshop
EPIC Boston workshop, 2025
GIMI partner network

GIMI partners in 31+ countries

GIMI Certified Training Partners deliver GIMI courses, certification and IXL programs in local languages. Our Cambridge headquarters supports them.

Want to represent IXL or GIMI in your country? Become a partner →

News & events

What's happening at IXL and GIMI

Latest news

Announcements

  1. IXL begins work with the World Bank and Peru's CONCYTEC

    A national evaluation and improvement system, aligned with ISO 56001, for Peru's public research institutes.

  2. GIMI accredited to ISO/IEC 17024

    GIMI becomes the first innovation certification body accredited to the standard for certifying people.

  3. Mark Fuller and Bill Achtmeyer join as Senior Partners

    The co-founder of Monitor Group and the founder of The Parthenon Group join IXL's executive team.

  4. New Global Innovation Science Handbook

    Edited by Brett Trusko, Hitendra Patel and Ronald Jonash and published by Kendall Hunt, with 50 chapters. See our books →

  5. GIMI Innovation Awards 2025

    Held with IEL and SENAI in Brazil, recognizing leading companies, governments, innovation hubs and startups.

Recurring events

Join us

Four seasons a year

Innovation Olympics

Sponsor a challenge or enter a student team. Learn more →

2026 · Dubai, Oslo, Boston, Monterrey

GIMI Innovation Awards

Regional ceremonies announced for 2026.

Boston · throughout the year

EPIC immersion weeks

Five-day innovation programs for executives and students. Learn more →

Latin America

Innova Latam summit

One of Latin America's largest business innovation events; IXL hosted Innova Latam 2024 in Cartagena.

Join us

Work on the world's toughest growth problems

We work on hard problems, use structured approaches, and we are bold, persistent and have fun. There are several ways to join the IXL and GIMI community.

Ways to join

Four ways to work with IXL and GIMI

Consultants and staff

Join the Cambridge team

Consultants, program managers and developers work on client projects, the Innovation Olympics and our AI platforms.

Apply or ask →
Students and graduates

Intern in Cambridge

Interns in Cambridge coach university teams, support client research and help run our programs.

Apply or ask →
Innovation Olympics alumni

Become an ambassador or junior mentor

Past participants help recruit teams at their schools and mentor new teams through each season.

Apply or ask →
Firms and experts worldwide

Become a country or GIMI training partner

Represent IXL in your country, or become a GIMI Certified Training Partner and deliver GIMI courses locally.

Apply or ask →

Get in touch

Insights

Books, handbooks and white papers

For more than 15 years, our team has codified how innovation works. The work runs from 2008 roundtables to handbooks used in 100+ countries.

Points of view

What we believe about managing innovation

Ten positions, one for each element of the GIMI framework.

Innovation Strategy

1.1Definition

Business innovation is the creation and capture of new value. Without capture it is an invention, not an innovation.

1.2Innovation intent

Make innovation a strategic imperative through a Case for Change, a Growth Gap and Investment Criteria, not a random activity.

1.3Fields of play

Focus innovation on strategic themes where the company wants to play and win in the future.

1.4Portfolio & pipeline

Build portfolios and pipelines to derisk innovation and close the growth gap across multiple time horizons.

Innovation Capacity

2.1Process

Use a flexible, disciplined concept-to-commercialization process, not stage-gate.

2.2People & partners

High-performing teams and strategic partnerships are the twin engines of innovation. Build from inside and outside.

2.3Resources

Keep an innovation investment balance sheet. Most organizations have more innovation resources than they realize.

Innovation Discipline

3.1Leadership

Embrace the Power of And: manage the present and create the future. “Or” produces missed opportunities and imbalance.

3.2Culture

Work with your existing culture, not against it. Don't fight the current; flow with it.

3.3Metrics

What gets measured gets done. Use system-wide metrics for both innovation management and innovation results.

Seven contrarian views

  1. Not stage-gate. Sprints, pivots and conditional progress replace rigid stages.
  2. Prioritize concepts, not idea fragments. Cast a wide net, then choose between robust concepts.
  3. Culture is an asset, not a barrier. Most organizations see culture as a barrier to innovation. We believe the opposite.
  4. The silver bullet is the high-risk path. A portfolio inside a focus area beats a single big bet.
  5. Innovation reports to the CEO. It is a critical function like strategy and needs its own team.
  6. Measure what moves the needle. Not what is easy to measure. Recognition motivates; rewards can backfire.
  7. You have more resources than you think. Innovation assets sit across departments, business units, suppliers and partners.
White papers

Read our thinking

We publish what we practice.

Every paper comes from real work with clients, students and leaders, from 2008 to Innovation 5.0. Free to read; each opens as a PDF.

The -ovate series

Companies innovating to change the world

Every industry is being reinvented. These books show who is doing it, and how.

Each book profiles 50+ organizations whose breakthroughs are reshaping an industry.

Handbooks and bodies of knowledge

The reference works behind the discipline

We didn't just practice innovation management. We helped write it down.

The handbooks, journals and GIMI bodies of knowledge that professionals in 100+ countries use to learn and certify.

More books by IXL Center

Our other books

Field notes from fifteen years of making innovation real.

Case collections, guides and research from IXL's teams around the world.

From our partners

Books by our senior partners

The thinking behind the thinking.

Books by the leaders who shaped Arthur D. Little's and Monitor Group's strategy and innovation practices.

Brochures

Brochures to download and share

Four pages each: your issue, the solution, why us and how to reach us. Sorted by stage.

1 · Jump StartGet started
Cover of the Speeches and Leadership Workshops brochure
Speeches and Leadership WorkshopsExcite leaders, then align them.Download PDFSee the program →
Cover of the Innovation Audit brochure
Innovation AuditKnow where you stand before you invest.Download PDFSee the program →
2 · Breakthrough ResultsDeliver new growth
Cover of the Innovation Strategy brochure
Innovation StrategyDecide where to play next, and how to win.Download PDFSee the program →
Cover of the Innovation Olympics brochure
Innovation OlympicsYour growth challenge, solved by top graduate teams in eight weeks.Download PDFSee the program →
Cover of the IXLerator 10X brochure
IXLerator 10XGrow 10X with an innovation system of your own.Download PDFSee the program →
Cover of the AI at IXL brochure
AI at IXLAI that your teams use every day.Download PDFSee the program →
Cover of the Growth and New Business Consulting brochure
Growth and New Business ConsultingStrategy consulting for growth through innovation.Download PDFSee the program →
3 · Capability BuildingMake it last
Cover of the Innovation Academy brochure
Innovation AcademyOne innovation language across your organization.Download PDFSee the program →
Cover of the Leadership Program brochure
Leadership ProgramLeaders who think and act differently.Download PDFSee the program →
Cover of the High Performance Innovation Management brochure
High Performance Innovation ManagementMake innovation a management system, not a project.Download PDFSee the program →
Cover of the ISO 56001 and Certification brochure
ISO 56001 and CertificationCertify how your organization innovates.Download PDFSee the program →
Cover of the Innovation Districts and Centers brochure
Innovation Districts and CentersBuild an ecosystem that keeps innovating.Download PDFSee the program →
Cover of the GIMI Professional Certification brochure
GIMI Professional CertificationThe global standard for innovation professionals.Download PDFSee the program →
Cover of the EPIC Immersion and Go Global brochure
EPIC Immersion and Go GlobalExecutive immersions in the world's innovation hubs.Download PDFSee the program →
Cover of the CEO Brain Trust brochure
CEO Brain TrustNine top advisors on call for your leadership team, every month.Download PDFSee the program →
Contact

Tell us about your growth challenge

A partner will reply within two business days.

Headquarters

IXL Center

110 Cambridge Street
Cambridge, MA 02141, USA

info@ixl-center.com
+1 (617) 945-2783

Also visit

giminstitute.org

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